The Swiftwick custom sock program allows schools and booster organizations to design their unique athletic compression sock with almost any design and color, delivering the competitive advantage of a high performance sock AND a fundraising tool for the school.
“When I saw our sock, I felt like the University of Oregon”, said Tyler Theilman Page High School Junior.
With the U.S. economy still struggling, many high school athletic budgets have been cut by more than 15%. Athletic departments throughout the county have converted to the ‘pay for play’ model where a player is responsible for paying $150 to $400 per sport to participate. These circumstances bring emphasis to creative fundraising opportunities. Immediately recognized as innovative and new, this is the first fundraising tool that coaches say they want to endorse. “We combine school spirit with an on-the-field performance sock and fundraising,” says Mark A. Cleveland, Co-founder and CEO of Swiftwick. “Colorful socks are the white-hot fashion category today, while long-lasting Swiftwick’s are easier to sell than cookie dough.”
Once the sock is designed and approved, boosters pre-sell the socks. This allows schools to invest no up front cash. “Many times there is a big risk involved in fundraising, but we are able to pre-sell this super cool custom product which enhances the value,” says David Wilhem, a Brentwood High School 12th Man Booster Club Board Member.
Adam Cramer, Head Coach for Cross Country and Track at New Jersey’s Audubon High School summed it up best, “For the first time ever, we can put our program in position to have money in our account! It could not have been done without Swiftwick.”
Depending on cuff length, the socks sell for $15.99 to $19.99. Janie Metts, a Centennial High School Parent said, “To be able to purchase an American made sock, for the same price as going to a big box chain and buying a foreign made product is a no brainer.”
While the Swiftwick custom program has grown by more than 300% in 2013 alone, Swiftwick has never comprised its commitment to excellence. “Our star player had a history of cramping when the schedule became very condensed,” noted, Andre Thomas Head Coach Bosse Womens Basketball In Indiana. “After she played 3 games in 3 days, never cramping and averaging a triple-double, I was a believer in Swiftwick”
“With the ever increasing popularity of 7 on 7 football tournaments and AAU basketball, recovery and injury prevention is of the utmost importance to coaches, parents and athletes,” says Cleveland.
For more information contact Michael Waddell, Custom Sock Program Manager for Swiftwick.