While we here at Swiftwick were super excited about our “Performance Sock of the Month” club, some people did not quite agree with the potential for the program that we did. For example, Shane Byler of GA was not convinced of the merits of the “Sock of the Month” Program, which sparked an interestingly hilarious dialogue between Shane and Production Manager Grant Castle.
Here is what Shane had to say: Concerning your new promotion:
NEW: Performance Sock of the Month Club
Are you serious? This is completely ridiculous & has inspired me to unsubscribe from your mailing list.
You seriously want me to pay you $20 every month for the privilege of receiving a completely unknown pair of socks that I have no choice about? You are completely insane! Are they pink, teal, fluorescent green?, maybe they have the logo of the Southern Louisiana Mud Dawgs, or the Tallahassee Warthogs! Awesome!… ?
BTW: this comes from a person who is absolutely convinced that you Swiftwick makes the best-fitting, best performing sock in the world!
Congratulations to whatever marketing PhD moron came up with this idiotic idea. Count one customer gone.
This has to be a joke right?
How about you pay me $20 per month & I send you a random piece of junk I find in my garage? awesome deal right? !!! You are so lucky! buy now!
Attention marketing PhD! Buy now! You will be the envy of all your marketing PhD cohorts! You went to school for 7 years to scare potential buyers away! Sorry to get so out of line, but I’m just waiting for the punchline here, because this is so completely ridiculous.
We liked Shane’s straight forwardness, and Production Manager, Grant Castle, decided to take Shane up on his offer:
I have to say that your feedback here is just about the most entertaining bit of prose we’ve seen in some time. In fact, we are wondering if you are game for a bit of a trade.
What we’d like to propose is the following:
At no charge, free, and on our dime… Swiftwick’s Dr. of Marketing will send you one pair (in your size of course) of the applicable Sock of the Month each month that you meet the following criteria:
You send us: “a random piece of junk I find in my garage.”
We take pictures, you take pictures, we blog, Facebook, tweet, get all social media about the event. We do this for the next 6 months, starting next week.
Please let me know if this sounds of interest, and we’ll get one of the specially trained monkeys to make the necessary arrangements.
A few days later, Shane replied:
Since you seem so confident in your ability to woo me with high performance hosiery and I feel quite confident I can surprise & delight you with the contents of my garage (cue the sound of my slightly uncomfortable nervous laugh), you’ve got yourself a deal my good man.
Have your monkey get in touch with me & make ready for some hopefully noteworthy exchanges of the physical as well as intellectual varieties.
I do have one question though. I couldn’t help but notice that your title describes you as VP of production, but it’s the “Dr. of Marketing” (Doctor?) who you’re committing to deliver on your half of the bargain. Is this a deal the good doctor is aware of, or is this a little trick you’re planning to ambush him or her with?
Either way, I look forward to our monthly exchanges.
Starting this month, the exchange will be: Shane receives his “Performance Sock of the Month” and Swiftwick receives “a random piece of junk (Shane) find(s) in (his) garage.” We’re excited to see what Shane comes up with! Let the exchange begin!
It was brought to Swiftwick’s attention by Shane that the stock image of a junky garage that was used prior in this post was, in fact, not his garage and asked us to update the post.
“I first have another issue we must clear up. I realize that your first blog post required a visual aid after all those monotonous words, but I think the public needs to know that’s not my garage. You have no idea with whom you are dealing. To set the record straight, I’ve included a genuine photo of my actual garage. Please see the attached photo & the associated list of a few choice items:
A) “drying” tent components. I went camping about 7 weeks ago. I guess now they’re “curing”.
B) kiddie pool my daughter used about four times this summer (properly winterized)
C) jug of something quite caustic / hazardous
D) was awesome at the turn of the century (2000)
F) free promotional giveaways from corporate events
G) The Catacomb (around corner) Do not go in there.
H) an original painting done by a successful and talented artist, seriously
Now that we have that taken care of, I’m happy to inform you that your first official junk shipment went out today, you should receive it this Friday.
We at Swiftwick are extremely excited, nervous, and somewhat nauseous for our first installment of Swiftwick v. Shane’s garage to arrive at our office. We can’t wait to see what gems Shane, King of the Garage, sends our way.
You can join the fun of the Performance Sock of the Month Club here.