Swiftwick Announces Launch of SUSTAIN Line, featuring REPREVE

The world has been searching for it, and Swiftwick has successfully created the world’s first environmentally friendly performance sock using REPREVE®, a postindustrial recycled nylon. Today, Swiftwick is announcing the launch of the SUSTAIN line. Featuring REPREVE®, the world’s most earth-friendly fiber, the SUSTAIN line does what other companies have been unable to do thus far – create a sock that is truly environmentally responsible while performing to meet the demands of a hard-core athlete.

Two years in the making, the SUSTAIN line breaks from the mold of other “recycled” socks that waste more water and release more toxic material into the environment than would otherwise be required to produce a virgin, original fiber.  The best example of an imposter fiber is Bamboo, or more accurately, Rayon. Two years ago, bamboo and fibers made from bamboo (such as rayon) were deemed NOT GREEN by the US Federal Trade Commission.

Armed with our knowledge of such “green washing” claims, Swiftwick made it a top priority to find a fiber that is truly environmentally friendly. Our research led to REPREVE®. By using REPREVE® postindustrial recycled nylon in SUSTAIN, we “reduce energy and water use, and greenhouse gas emissions” as well as “offset the need to refine new crude oil,” – two of the most impactful consequences of the textile industry. In addition, REPREVE is produced in the USA, which means no intercontinental transportation, and therefore, less total carbon footprint.

Perhaps the greatest thing about the SUSTAIN line, the world’s most sustainable sock, is that it is backed by the Swiftwick promise of being “The Best Thing You Will Ever Wear…Guaranteed!” With a softer, more cushioned footbed, seamless toe design, 200-needle construction and comfortable compression, SUSTAIN will quickly work its way into your Swiftwick sock drawer- perfect for whatever MOVES YOU!!